Today I’m so excited to share a little bit more in-depth about the man behind my new logo — Mr. Maxwell Lesatz of Liitu Design!! I heard about Maxwell from a fellow photographer friend who also recently revamped her branding + had Maxwell create her new logo as well. Maxwell was a friend of hers from growing up + she was thrilled to pass along his information as he has recently began expanding + pursuing his graphic design skills, dreams + passion. I now totally get why she was SO eager to share his information with me–Maxwell is simply gifted.

Not only did he deal with my numerous emails trying to explain the vision for my new logo (which probably made no sense because I didn’t even know what I wanted!!), he helped me compile my ideas to create, together, exactly what I was trying to explain all along! THEN, he took that logo + created the most AMAZING business cards–feminine, inviting yet professional + timeless. I just love, love them!! Last, but certainly not least, Maxwell was such an amazing educator during the whole process. I mean, when we began, I really had no idea about the difference between the formats of various files (.pdf, .psd, .sdfmaoijvoij ;)) ha! Or what an AI file was? Or what “printing 10 up with bleed” meant? … but every time, Maxwell went out of his way to patiently explain these things so that I understood what he/we were doing + what I was working with. I cannot tell you how much I appreciated this! I really felt so valued + cared for as his client.

If you haven’t already, be sure to check out his website!! And enjoy the pictures of his beautiful masterpieces : )!! Happy Monday!! -M

The original logos.

Did you notice how Maxwell took the “blurb” from the logo + turned it into the beautiful flower on the business cards?! Genius!

The man himself, Mr. Maxwell Lesatz, working on one of his many projects : )